Why daily post-launch monitoring matters
Right after a campaign goes live, most failures are not “bad ads” but broken measurement and operational drift: conversion tracking, event quality, landing page issues, budget pacing, and algorithmic delivery fluctuations. When you manage ad operations via mobile proxies, you add another layer to monitor: IP/session stability, predictable logins, geo/timezone consistency, and early detection of security or access anomalies.
This guide is a practical ads QA checklist: what to check every day after launch, which signals are red flags, and how to act without destabilizing delivery.
0) Set the baseline and keep a change log
Build a single dashboard (platform UI, BI, or a spreadsheet) and define “week‑1 expectations”: target CPA/CPL range, minimum CTR, maximum CPM, frequency limits, and a spend‑without‑conversion threshold.
- Document the setup: budgets, bid strategy, audiences, creatives, UTMs, exclusions, geo, and schedule.
- Log every change: what changed, when, and why. Without this, troubleshooting becomes guesswork.
- Check at the same time daily: consistent slices make trends visible.
1) Delivery and spend pacing
- Spend pacing: is spend tracking your daily/weekly plan? Sudden overspend without results often points to placements or traffic quality issues.
- Delivery status: Active, Learning, Limited, Rejected. Returning to a learning phase after edits usually means volatility.
- Core efficiency signals: CPM, CTR, CPC—fast indicators of relevance and auction pressure.
- Frequency: rising frequency without improving outcomes = audience saturation.
2) Tracking and attribution integrity
Do not optimize what you cannot measure. If events are missing, duplicated, or delayed, decisions will be misleading.
- Platform conversions vs analytics: compare key events daily and investigate sharp divergences.
- UTM hygiene: ensure every ad has consistent source/campaign/creative parameters.
- User journey QA: click 2–3 ads, complete the primary flow (form/cart/checkout), validate “thank‑you” events and confirmations.
- Landing page checks: speed, redirects, 4xx/5xx errors, consent banners blocking scripts, and mobile layout.
3) Traffic quality and fraud-like patterns
- Placements: in display/video, review where spend accumulates; exclude low-quality inventory that drives clicks without outcomes.
- Search queries: for search campaigns, inspect real queries to cut irrelevant demand.
- Anomalies: CTR spikes with conversion drops, repetitive sessions, suspicious source concentration.
- On-site behavior: bounce rate, time on site, depth. If everything deteriorates at once, suspect traffic/landing issues.
4) Creative health and technical QA
- Preview across placements: cropped assets, wrong language, inconsistent pricing/claims.
- Creative-level performance: CTR, CVR, CPA by asset. Avoid abrupt removals of the top performer; add variants alongside it.
- Message-to-landing match: the promise in the ad must be fulfilled on the page.
5) Audiences, frequency, and learning stability
Delivery systems use a learning period. Frequent edits to budget, bidding, audiences, or creatives can reset learning and increase volatility.
- Avoid hourly micro-edits: collect at least 24h of data (unless there is a clear incident).
- Scale gradually: step changes with 1–3 days between meaningful edits.
- Control frequency: if frequency crosses your limit, refresh creatives and broaden targeting.
6) Mobile proxy operations: daily checks
Mobile proxies are an access and QA tool—not a performance lever. Use them for legitimate operational needs (team access, geo QA), and keep the focus on compliance and stability.
- Session stability: avoid frequent reconnects that trigger repeated logins.
- Environment consistency: IP geo, interface language, and system time should be coherent with your account operations.
- Rotate IP only when needed: unnecessary rotation increases noise and complicates security investigations.
- Access log: who logged in, when, and from which profile; unexpected access = security incident.
7) Account health, policy, and billing
- Rejections and warnings: resolve quickly to avoid escalating restrictions.
- Billing: payment errors and limits can stop delivery abruptly.
- 2FA and roles: least-privilege access and strong authentication.
Alert thresholds to catch incidents early
- Spend with zero conversions above X (e.g., 1–2 target CPA): verify tracking and landing flow first.
- CTR down by Y%: potential creative fatigue or auction shift.
- CPM up by Y%: competition, inventory changes, or constraints.
- Status changes (Limited/Rejected/re-learning): investigate immediately.
Weekly controls (do not skip)
- Query and placement clean-up: refine negatives and exclusions based on actual delivery.
- Attribution review: assisted conversions and cross-channel cannibalization.
- Creative rotation plan: new angles and formats before frequency spikes.
10-minute daily checklist
- Status + spend pacing.
- CPM/CTR/CPC + frequency trend.
- Conversions: platform vs analytics; UTMs and key events.
- Placements/queries: prevent waste.
- Landing page quick QA.
- Proxy: session stability, login anomalies, access log.
- Account warnings and billing.